Advertising & Marketing


Curriculum subjects

Art, English, Media Studies, Psychology, Business Studies


Meet members of the Havas team responsible for developing and delivering creative ideas behind the adverts you see on billboards, when scrolling through your favourite apps, on the radio, on television - everywhere! 

In this film we meet Art Director Sam Adio and Copywriter Ken Abalos, who sit within the creative team responsible for looking after the visuals and words behind the campaigns. We also hear from Elvin Musiriza, an Assistant Producer who started with the agency through their platform internship programme. Elvin works across every aspect of ad production to ensure a smooth delivery. 

Find out more about Havas. 

Ice breaker questions

  • Ken gives some examples of famous taglines when discussing his job role as a Copywriter, can you think of any other taglines for brands?
  • What departments and other professionals does Elvin have to liaise with as part of his role? Can you discuss why he might need to be in contact with them all?

Lesson plan

Our 60-90 minute lesson plan is suitable for years 7-13 and introduces learners to the world of advertising, brands, briefs, different job roles and pathways through a range of activities. Created by the Institute for Practitioners in Advertising for Discover Creative Careers. Find out more and download the lesson plan. 

Want to know more?

Watch the films from the Discover Creative Careers online insight with the advertising sector - featuring insight into another agency plus a Q&A with professionals. Find out more. 

Our partners at the Institute of Practitioners in Advertising (IPA) have a careers hub featuring a range of useful hints, tips and advice for anyone looking to get into advertising and marketing, from apprenticeships, FAQs and interview advice. Visit the IPA careers hub to find out more.

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