Online career insight events

Focus on Advertising & Marketing

Advertising and marketing is all around us. This innovative industry is responsible for creating campaigns that exist on our phones, billboards, TVs, cinemas - everywhere! It's an industry make makes a significant contribution to the UK economy and it has the power to change society for the better. 

Delivered in collaboration with the Institute of Practitioners in Advertising (IPA), this insight features two films introducing pupils to some of the exciting job roles across advertising and marketing, demonstrating how they work together to produce the brilliant campaigns that we connect with on a daily basis, as well as the pathways into those roles.

Lesson plan: Our 'focus on advertising' lesson plan can also support your planning and engagement around this recorded event and film - find out more. 

The live event took place in September 2023. 

An introduction to the advertising industry

Featuring the President  of the IPA and CEO of GroupM, Josh Krichefski, this film gives a lowdown on the advertising industry with Josh sharing insight into his own career journey, before introducing us to staff members from Wavemaker, a global media agency that's part of GroupM. In the film we meet: Fergal, a Modelling Solutions Partner; Jodora, a Planning Executive;  Molly, a Content Director, Meron, a Programmatic Manager and David, a Strategy Partner.

Q&A hosted by the IPA

Hosted and chaired by Gwyneth March, CPD Adviser at The Institute of Practitioners in Advertising (IPA), the Q&A featured the following panellists:

  • Cameron Selleck, Accountant Executive Apprentice at Hunterlodge, an award-winning all service advertising agency based in Hertfordshire
  • Osagie Samuel, Creative at The&Partnership, one of the world’s fastest growing marketing networks based in London and Manchester
  • Ruby Hann, Broadcast Executive at Total Media, a behavioural planning agency based in London.

Lesson plan

Our 60-90 minute lesson plan is suitable for years 7-13 and introduces learners to the world of advertising, brands, briefs, different job roles and pathways. It features two  additional films made in innovative and award-winning ad agencies and some of the team members working there. Created by the Institute for Practitioners in Advertising for Discover Creative Careers. Find out more and download the lesson plan. 

Useful links

Find out more about apprenticeships in the advertising and marketing sectors.

Top tips when preparing for an interview with an agency

Careers in advertising FAQs

Explore the IPA's careers hub to find out more

The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry.  Find out more about the IPA and explore their career resources at