Curriculum subjects
Art and English
Summary
Michelle Wright talks about her work at a marketing agency in Bromsgrove, West Midlands. Michelle's role involves understanding everything marketing, from digital marketing, such as social media to working with clients and creating adverts. The skills needed by marketing agencies involve everything from coding, art, organisation and finance.
Ice-breaker questions
- How does a marketing agency send "traffic" to a website?
- What does a full service marketing agency do?
- What keeps Michelle coming to work every day?
Lesson plan
Our 60-90 minute lesson plan is suitable for years 7-13 and introduces learners to the world of advertising, brands, briefs, different job roles and pathways through a range of activities. Created by the Institute for Practitioners in Advertising for Discover Creative Careers. Find out more and download the lesson plan.
Want to know more?
Visit the Institute Of Practitioners In Advertising website to learn more about the role of head of marketing.
