An introduction to careers in advertising and marketing
“I am immensely proud to be part of the advertising industry. This is a place where we use creativity to create genuine value for our clients, shape culture and contribute to the wider UK economy. I am privileged to walk through the doors of BBH every day and know that I will see brilliant work that doesn’t just sell products; it has the power to spark conversations and drive real change. It could be work that helps create a more sustainable future, a campaign that changes behaviour and saves lives, or a piece of art that simply improves someone’s day by making them laugh. Our industry is filled with talented, passionate, and interesting people who are obsessed with what they do. Why wouldn’t you want to be part of that?”
Karen Martin, Chief Executive Officer at BBH London & Dublin, IPA President, Board Member of Advertising Association
The advertising industry makes a significant contribution to the UK economy, with £6 of value generated for every £1 spent on an ad campaign, generating £109 billion of GVA for the UK economy, supporting 5% of UK jobs, selling £18 billion worth of exports.
There are various types of advertising, from traditional such as the ads you see/hear on TV, at the cinema, on the radio or on giant billboards, to sponsorship like the brands you see across football shirts and stadiums, to influencers, experiential and much more. It’s also not just about selling products, advertising also helps spread the word about vital causes that can change society for the better.
Who is it for?
The sector is home to a huge diversity of people and skillsets, from those who love writing or art to others who thrive at maths and analytics – plus many more. Our partners at the IPA (Institute for Practitioners in Advertising) have a fantastic table outlining the best types of career pathways depending on how your brain works, take a look.
How much can I earn?
The sector pays well, with an apprenticeship salary starting at £21k. Trainees can earn up to £31k, progressing to managers earning up to £44k and the folks at the top can earn over £171k a year! Career progression routes are also very strong, with a thorough Continuing Professional Development programme from the IPA alongside other options.
How to get started?
There are various pathways into careers in advertising and marketing, from apprenticeships, industry traineeships and university degrees. Find out more about the apprenticeship routes. (Link to relevant hub page)
The IPA careers hub has a wealth of information on careers in this sector, their FAQs are a great starting point for anyone considering this area of the creative industries.