Explore careers across the creative industries

Advertising and Marketing

Advertising and marketing is all around us. This innovative industry is responsible for creating campaigns that exist on our phones, billboards, TVs, cinemas - everywhere! It's an industry make makes a significant contribution to the UK economy and it has the power to change society for the better.

Explore this section to find out about the sector, understand more about entry-level roles and pathways, hear from people already working in the industry and much more.

Made in partnership with the Institute for Practitioners in Advertising (IPA).

About

Find out more about the advertising and marketing sector

Different pathways to getting a job

There are various pathways into careers in advertising and marketing including apprenticeships, industry traineeships and university degrees. Find out more

Entry-level roles

Explore entry level roles across advertising and marketing and find out salary ranges and progression routes.

Case studies

Hear directly from people working in advertising to find out more about what it’s like and how they got into it.

Additional resources

There’s a host of information available to support young people and early careers professionals on their journey in advertising and marketing.

I’m an employer, what can I do?

There’s a range of ways to get involved and support the development of your future workforce.